Writing for the web seminar
won a CiB award for his "writing for
the web" skills, which he received from
Sir Trevor MacDonald.
what delegates have said about our courses:
is astounded at the improvement in my photography. So once again
thank you so much for a really brilliant course."
could the course be improved? Couldn't!"
(WT, British Standards Institute)
enjoyable and worthwhile"
(RP, Henley College)
to be friends with my camera! Good technical background and lots
of creative ideas"
(CS, National Provident)
a better understanding of the subject and picked up some great practical
(MS, Bank of Ireland)
course had the right blend of knowledge and humour to make it enjoyable
and a great learning experience.
(TT, AWG plc)
who came on the courses found them extremely beneficial.
Norfolk and Waveney Chamber of Commerce)
one-day or half-day hands-on seminar looks at how you can best deliver material
to your readers on the internet and intranet.
looks at the techniques you can use to write better headlines, summaries
and copy. It also looks at how to time your stories for maximum
impact, get feedback, and encourage people to use your intranet.
a course flyer here.
- Writing for
the Web - The work of Neilsen and Kilian. How do people read differently
on screen? "Macro" and "Micro" information.
Writing concisely, pyramid structures, breaking up material.
- Writing exercises
- basic sub-editing, paying attention to headings, sub-heads (one-liners),
summaries, body copy. What about other hyperlinks?
- using the Flesch Index to check your own writing style.
for good web design - size, colours, imagery. Making the most
of your copy and making sure it is read.
standards, stylesheets, templates.
- Picking the
right time and even day for maximum impact. Using e-zines, e-mail
and announcements to maximise impact. Encouraging feedback.
- Images -
how can you improve them? What are the main pitfalls? Commissioning
photography for intranet.
(email@example.com) runs InfoTech Communications,
which specialises in online communications. He has acted as intranet
consultant and trainer for many blue-chip companies including Aviva,
AWG, Shell, BT, Standard Life, HBOS, BNFL, Accenture and Australia
New Zealand Bank.
Steve has run
in-house courses for Norwich Union, Standard Life, Euromoney, Halifax
Building Society, Anglian Water, the Scottish Arts Council, Guinness,
Herts County Council, Wessex NHS, Manchester City Council, Novartis, AstraZeneca
and many others.
Steve won the
Writing for the Web class in the CiB Editing for Industry
Awards and the Best Not-for-profit Website class.
E-mail Steve for further information and to arrange a date for your seminar.